Cause Marketing

One way to support the 55,000 patients in Canada affected by a brain tumour and to work towards finding the cause of and a cure for brain tumours, is using cause marketing to promote your product or service.

This type of partnership tells your customers that you care and offers a way to differentiate your product. In fact, 67% of Canadians are more likely to buy products and services from a company if they know it supports good causes (learn more about this here, pdf document). Read about some of our generous partners who support Brain Tumour Foundation of Canada through Cause Marketing below.
 

Chains by Becky: Becky Goga is an inspired artist who creates beautiful bracelets and chains from the links of jump rings. This skill has led to the creation of a book, Chains by Becky. In 2011, the book went into its second printing and for every book now sold; a portion of the proceeds are donated to Brain Tumour Foundation of Canada. Customers also have the opportunity to match the donation, which increases the important funds raised as well as awareness about brain tumours. Read more about this partnership and read Becky's compelling story.


 

AMA Plastics: In August 2011, Rick Bradt, Managing Director of A.M.A. Plastics Ltd. presented the organization's ninth annual donation to Brain Tumour Foundation of Canada.  Read more about this annual gift and how it helps here.

 

Par Fore Marketing: Colin Findlay and Peter Yates have made an annual gift from Par Fore Marketing to support brain tumour patients in memory of Peter’s daughter Jackie Teney. Read more about how they use Cause Marketing to support the fight against brain tumours here.
 

For further information about Cause Marketing partnership opportunities and the benefits to you, please contact:

Susan Relecom
srelecom@braintumour.ca
1-800-265-5106 or 519-642-7755, ext. 227