Cause Marketing

One way to support the 55,000 patients in Canada affected by a brain tumour and to work towards finding the cause of and a cure for brain tumours, is using cause marketing to promote your product or service.

This type of partnership tells your customers that you care and offers a way to differentiate your product. 

Read about some of our generous partners who support Brain Tumour Foundation of Canada through Cause Marketing below. Thank you to each of these generous partners.

Two Mothers, One Prayer book
Two Mothers, One Prayer:
 Laura Lane and Laurie Nersten became friends through the shared connection of having a young daughter facing a pediatric brain tumour. Over two years. Laura and Laurie connected and shared their experiences.

In 2013, Laura’s daughter Celeste died of her brain tumour. Haley is currently undergoing treatment as she continues her journey with the disease. Read more about this special book and how your purchase can help bring hope to patients and families...


 

In Focus photography cause marketing for brain tumour research
In Focus Photography By: Nicole is a photography business based in Grey-Huron-Bruce area of Ontario. In October 2011, Nikki Mulkern, the owner of the business started a cause marketing relationship with Brain Tumour Foundation of Canada. This partnership has led to the business offering 'photography mini sessions' to clients where 100% of the proceeds are donated to the organization. It was a personal passion for the cause that brought Nikki to this unique partnership, read more about Nikki's motivation and the support she offers...

 


 

An Author's Hope for the Future:  When Nhung Tran-Davies' 19-year-old nephew was diagnosed with a malignant brain tumour in October 2011, she knew she wanted to do something. Being a doctor, Nhung understood the realities of the disease but says she was hit hard by the news of her nephew's health. "It took on a very different meaning having a family member stricken by this type of diagnosis. You want to do more, to see a cure."

 

Chains by Becky: Becky Goga is an inspired artist who creates beautiful bracelets and chains from the links of jump rings. This skill has led to the creation of a book, Chains by Becky. In 2011, the book went into its second printing and for every book now sold; a portion of the proceeds are donated to Brain Tumour Foundation of Canada. Customers also have the opportunity to match the donation, which increases the important funds raised as well as awareness about brain tumours. Read more about this partnership and read Becky's compelling story.

 

 



  Rick presents Suzanne with a cheque

AMA Plastics
: In October 2017, Rick Bradt, Managing Director of A.M.A. Plastics Ltd. presented the organization's annual donation to Brain Tumour Foundation of Canada.  Read more about this annual gift and how it helps here.

 


Par Fore Marketing: Colin Findlay and Peter Yates have made an annual gift from Par Fore Marketing to support brain tumour patients in memory of Peter’s daughter Jackie Teney. Read more about how they use Cause Marketing to support the fight against brain tumours here.
 

 

For further information about Cause Marketing partnership opportunities and the benefits to you, please contact:

Susan Marshall
Chief Executive Officer
smarshall@braintumour.ca
1-800-265-5106 ext. 222
 

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