Like most charities, Brain Tumour Foundation of Canada’s fundraising has been adversely affected by COVID-19 restrictions. The charity was among the first in Canada to move its walk program online, in addition to its many in-person support groups and services. Thanks to Al’s Flower Pouch hashtag sponsorship, the organization has a new avenue of raising funds and awareness for this year’s campaign.

For nearly 20 years, A.M.A. has been a huge supporter of Brain Tumour Foundation of Canada through the sale of Al’s Flower Pouch, a vertical hanging planter. More than 1,000,000 flower pouches, printed with Brain Tumour Foundation of Canada’s logo and contact information, have been sold, creating awareness across Canada. Rick Bradt, Managing Director at A.M.A. says:

“Since my own brain tumour diagnosis, I’ve felt that getting information into patients’ hands is important. We’re proud of our partnership that has already raised more than $100,000 to connect Canadians with resources that help them on their brain tumour journey.

We are excited to be the first ever hashtag sponsor for the Brain Tumour Walk and hope that everyone who uses the #VirtualBrainTumourWalk hashtag feels our support as they take steps to see an end to the disease on June 27, 2020.”

“As a survivor and a long-time supporter of Brain Tumour Foundation of Canada, Rick’s (and A.M.A.’s) contribution to the fight against brain tumours with this sponsored hashtag is so incredibly meaningful,” Marshall adds. “Their support over the years embodies the hope and strength of the brain tumour community.”

Brain Tumour Foundation of Canada invites everyone to register and fundraise to show their support for brain tumour patients, survivors, healthcare professionals, and researchers all across the country, and encourages other sponsors to get involved as well.