The Organization:

For over 40 years, Brain Tumour Foundation of Canada (BTFC) has been dedicated to supporting, educating, and empowering everyone affected by a brain tumour while funding research and advocating for better outcomes. Our vision is to find the cause of and a cure for brain tumours while improving the quality of life for those affected.

The Role:

The Senior Digital Specialist provides strategic and operational leadership for Brain Tumour Foundation of Canada’s digital properties including all websites, SEO optimization and strategies, email marketing, social media and advertising. They will use their creative skills to support photography and video production and when appropriate work with design, photography and videography partners and suppliers. The Senior Digital Specialist will value analysis, testing and
segmentation to improve outcomes.

As a senior member of the Marketing & Communications team, the Specialist will report to the Manager, Marketing & Communications and assist with the oversight of digital projects created by the entire team.

Key Responsibilities:

Project development and management

• Take the lead on developing plans for the Foundation’s digital projects and platforms and plans for the Foundation in collaboration with the Marketing & Communications team, including the redevelopment of the Foundation’s main website, all in an effort to improve user experience.
• Strategically develop and oversee the implementation of digital plans to support development, programs and services, volunteer recruitment, strategic plan and revenue goals.
• Oversee all ongoing digital channels and plans coordinated by team members to achieve strategic plan, fundraising and revenue goals.
• Serve as project manager for any Foundation-wide digital initiatives including the development of new websites.
• Support organizational campaigns and projects with a coordinated approach to digital communication.

Content development

• In collaboration with team members, support the development and distribution of email marketing plans to support events, fundraising, programs and services and grants.
• Coordinate and implement email marketing efforts specific to publications, fundraising and programs and services.
• Strategically build the Foundation’s photo and video library through strategic photo shoots and video development, and when appropriate partner with outside suppliers to develop collateral.
• Develop all video scripts in collaboration with members of the Foundation team.
• Oversee the Foundation’s social media strategy and calendar implementation.
• Develop digital advertising plan and manage to support conversions and revenue generation.
• Contribute to and oversee the Foundation’s email marketing needs by providing expertise in design, copy development, segmentation, and testing.

Testing, analytics and performance indicators

• Develop testing goals for email marketing programs.
• Analyze and adjust digital marketing engagement across platforms and in advertising to increase conversions and revenue.
• Develop digital performance indicators, goals and metrics for digital properties and prepare monthly, quarterly and annual reports as required.

Internal coordination and partnerships

• Work closely with Foundation teams to achieve project and revenue goals.
• Provide digital expertise, strategy and advise to Foundation teams to maximize digital engagement.
• Support CEO with social media presence in support of brand development.

Collaboration and cross-organizational alignment

• Perform other duties as assigned to support the Foundation’s priorities and operations.
• Attend Foundation events as required and serves as a key ambassador for the organization.
• Model and promote the principles of the Foundation’s Collaboration Charter in all interactions, decisions, and working relationships.

Performance Outcomes:

• Digital presentation and user experience: an enhanced digital presence that improves user experiences
• Analytics, testing and segmentation: comprehensive tracking, testing and segmentation to enhance engagement and conversions and revenue.
• Efficiency: strategic planning, collaborative and streamlined processes, strong cross-team alignment.
• Collaboration: strong cross-team engagement and partnership
• Brand awareness and sophistication: an elevated digital brand that demonstrates the national presence of the Foundation

Qualifications, Skills & Experience:

• 5-7 years experience planning, developing and managing digital properties including websites, social media, email marketing and advertising.
• Experience working as a project manager for the development of websites; preference given to those who have developed websites for not-for-profit organizations.
• Experience with WordPress or other CMS; knowledge of HTML, CSS and some programming an asset.
• Experience in the development, coordination and oversight of strategic social media strategies and plans, managing content flows, calendars and posts.
• Experience in developing strategic digital advertising (social and Google AdWords) plans to increase engagement and conversions and fundraising revenue.
• Strong hands-on experience with email marketing platforms including content development, segmentation, testing, and design.
• Proven experience in tracking and evaluating digital properties for marketing results through platforms such as Google analytics and others.
• Experience with photography and videography development and usage.
• Current on the latest trends, best practices and emerging technologies to support concepts in support the
• Strong organizational and analytical skills and proven ability to manage multiple complex projects at one time.
• Solutions-oriented, with strong problem-solving abilities.
• Service-oriented with strong interpersonal and collaborative skills and the ability to influence colleagues to execute national events.
• Excellent verbal and written communication skills.
• Experience working within an organization with a national focus, staff, volunteers and board members.
• Criminal Record Check Level 2 required.

Why Join Brain Tumour Foundation of Canada?

We offer a competitive total rewards package designed to support your health, financial well-being, and work-life balance, including:

• Comprehensive health, dental, and vision coverage
• Employer-matched RRSP program
• Paid vacation, sick days, and wellness days
• Hybrid work arrangements
• Professional development and learning opportunities
• A collaborative, supportive team culture where your work makes a meaningful impact

This is a permanent full-time position (London-based, Hybrid).
Salary Range: $68,000 – $80,000

If you are passionate about making a positive impact and committed to excellence, we would like to hear from you.

Please forward a cover letter and resume to careers@braintumour.ca to the attention of Jennifer Párraga.

Applications are due by August 20th.

We thank all applicants, but only those selected for further consideration will be contacted.

The Organization:

For over 40 years, Brain Tumour Foundation of Canada (BTFC) has been dedicated to supporting, educating, and empowering everyone affected by a brain tumour while funding research and advocating for better outcomes. Our vision is to find the cause of and a cure for brain tumours while improving the quality of life for those affected.

The Role:

The Senior Development Officer will plan, implement, manage and optimize a comprehensive annual giving plan that includes recurring and monthly giving programs, as well as In Memoriam and Tribute Giving. The incumbent will also work alongside their colleagues in Marketing & Communications to support the development of fundraising activities related to national marketing initiatives.
The Senior Development Officer reports to the Director of External Relations and works closely and collaboratively with all the teams across the Foundation.

Key Responsibilities:

Planning and managing

• In partnership with the Director, External Relations, develop, execute and manage annual giving strategic programs and campaigns that increase donor participation, engagement and annual fund revenue (acquisition and special appeals; monthly giving; In Memoriam/In Tribute giving).
• Plan, manage and coordinate annual fundraising initiatives (print and digital) including special requests, holiday appeal, monthly giving, In Memoriam/In Tribute giving, as well as marketing campaigns with special donation requests.
• Collaborate with marketing and communications to create and deliver integrated fundraising campaigns across multiple channels including advertising.
• Develop and manage a donor Welcome Program to build the donor database.
• Create and manage revenue and expense budgets for campaigns and annual projects.

Donor relations

• Approach all work using a donor-centred philosophy including all solicitation and donor relations materials.
• Contribute to the development and management of the Foundation’s donor relations programs including acknowledgements, stewardship and recognition.
• Develop and execute strategic initiatives that steward annual donors.

Content development

• Develop, review, edit and manage print and digital content development using donor-centred practices to enhance revenue.
• Contribute to the planning and development of the bi-annual donor Foundation newsletter.

Analysis, testing and segmentation

• Monitor and analyze annual giving and donor engagement performance, leveraging data, analytics and emerging technologies to identify trends, test, learn and continuously to inform future strategies.
• Explore and embrace opportunities for testing and segmentation to improve engagement, improve donor retention, loyalty, lifetime value and increase revenue.
• Develop and implement strategies that move donors through the pipeline and annually identify major gift prospects.
• Using organizational KPIs, monitor and report on performance metrics.

Collaborations and Partnerships

• Collaborate with Manager, Database Operations & Strategy to pull accurate and segmented listings and maintain accurate donor records, appeal and campaign reporting, as well as annual growth and retention rates.
• Partner with Marketing & Communications to execute aligned messaging, storytelling, and branding across all annual giving touchpoints that support annual giving goals.
• Identify and cultivate suppliers and partners in support of the Foundation’s goals.
• Serve as a member of the fundraising and External Relations team to advance all Foundation initiatives.
• Collaboration and cross-organizational alignment
• Perform other duties as assigned to support the Foundation’s priorities and operations.
• Attend Foundation events as required and serve as a key ambassador for the organization.
• Model and promote the principles of the Foundation’s Collaboration Charter in all interactions, decisions, and working relationships.

Performance Outcomes:

• Fundraising impact: Plans progressively increase donor database and revenue.
• Donor Retention: Creative and effective fundraising approaches lead to improved donor retention.
• Brand awareness and reach: Plans and content development improve brand awareness nationally.
• Efficiency: reduced expenses, effective use of resources, collaborative and streamlined processes, strong cross-team alignment.

Qualifications, Skills & Experience:

• University degree in communications, marketing, business or arts and humanities, a CFRE an asset.
• 4+ years of annual program experience.
• Proven experience planning, managing and executing fundraising campaigns.
• Demonstrated experience with analytics, testing and segmentation.
• Strong organizational and analytical skills with the ability to leverage data and reporting to evaluate fundraising performance.
• Creative, inquisitive, and strong communication (writing) skills using a donor-centred approach.
• Solutions-oriented, with strong problem-solving abilities.
• Superb project management, process development and logistical planning skills.
• Proficiency with CRM systems (Raiser’s Edge & AKA Raisin), digital marketing tools and analytics platforms.
• Service-oriented with strong interpersonal and collaborative skills.
• Criminal Record Check Level 2 required.

Why Join Brain Tumour Foundation of Canada?

We offer a competitive total rewards package designed to support your health, financial well-being, and work-life balance, including:

• Comprehensive health, dental, and vision coverage
• Employer-matched RRSP program
• Paid vacation, sick days, and wellness days
• Hybrid work arrangements
• Professional development and learning opportunities
• A collaborative, supportive team culture where your work makes a meaningful impact

This is a permanent full-time position (London-based, Hybrid).
Salary Range: $65,000 – $75,000

If you are passionate about making a positive impact and committed to excellence, we would like to hear from you.

Please forward a cover letter and resume to careers@braintumour.ca to the attention of Jennifer Párraga.

Applications are due by August 20th.

We thank all applicants, but only those selected for further consideration will be contacted.

The Organization:

For over 40 years, Brain Tumour Foundation of Canada (BTFC) has been dedicated to supporting, educating, and empowering everyone affected by a brain tumour while funding research and advocating for better outcomes. Our vision is to find the cause of and a cure for brain tumours while improving the quality of life for those affected.

The Role:

The Manager, National Events & Community Engagement, will plan, develop, manage, and drive the growth and impact of the Foundation’s national Walk program and community events held across the country. As a superb people and project manager, the Manager will mentor and oversee one staff member and collaborate with volunteers nationwide. They will also develop, implement and continuously improve operational processes, tools, timelines and documentation to support the efficient delivery of the events portfolio. Travelling across the country, the Manager is the lead for all events and ensures success and achievement of financial goals.
The Manager reports to the Director of External Relations and works closely and collaboratively with all the teams across the Foundation. In this role, the individual serves as a member of the Foundation’s leadership team.

Key Responsibilities:

Strategic management and oversight

• Strategically plan, develop, coordinate, and manage all logistics for the Foundation’s annual national Walk initiative supporting 21 individual walks and raising $1.5 million (gross) revenue.
• Plan, develop, coordinate and manage all (35-50) nationally based community events in support of the Foundation’s overall mission, raising $650,000 in revenue, while identifying new opportunities to grow the program.
• Create and manage revenue and expense budgets for the Foundation’s national walk initiative and community events program.
• Attend national events supporting Walk initiatives and community events program.
• Support event data management by collaborating with Foundation teams to ensure all systems are synced and appropriately utilized, while assessing reporting needs and working with Finance on completion of all financial transactions.
• Contribute to the development of annual budgets and operating plans as a member of the Foundation’s leadership team.
• Contribute to overall operational and management discussions and decisions in support of the Foundation’s mission.

Project and team management

• Develop and maintain open, collaborative and trusting relationships with Foundation team and national volunteers to support the growth of national events.
• Monitor overall project progress, meeting key milestones, navigating process updates and informing strategies to address challenges through staff and volunteer input and collaboration.
• Lead, coach, develop and inspire team members through one-on-one supervision of Events Associate.
• Liaise with development team in support of sponsorship initiatives and fundraising activities.

External Relations and Partnerships

• Build, liaise, support and coordinate with national volunteers as part of the Foundation’s national fundraising events.
• Act as an ambassador for the Foundation at national events.
• Identify and cultivate suppliers and partners in support of the Foundation’s goals.
• Serve as a member of the fundraising team through the dedicated development and support of event fundraising and cultivating event attendees to grow their interest and engagement with the Foundation.

Collaboration and cross-organizational alignment

• Provide organization-wide leadership coverage as required, including supporting or supervising other teams, making decisions and managing operational matters during the absence of another manager.
• Model and promote the principles of the Foundation’s Collaboration Charter in all interactions, decisions, and working relationships.
• Perform other duties as assigned to support the Foundation’s priorities and operations.

Performance Outcomes:

• Fundraising impact: increased number of community events, revenue growth, event attendance participation and donations
• Partnerships: continuing partnership and growth in the number of event partners.
• Efficiency: reduced expenses, effective use of resources, collaborative and streamlined processes, strong cross-team alignment.
• Leadership: strong coaching and mentorship of staff members.

Qualifications, Skills & Experience:

• University degree in communications, marketing, business or arts and humanities.
• Diploma in Events Management and/or CFRE an asset.
• 7-10 years of event planning experience.
• Experience working within an organization with a national focus, staff, volunteers and board members.
• Strong organizational and analytical skills and proven ability to manage complex and
  intricate event logistics.
• Proven success in developing, planning and managing national events.
• Superb project management, process development and logistical planning skills.
• Strong knowledge and experience in working with volunteer committees and understanding
  the value volunteers bring to the event experience.
• Strong budget planning and management skills.
• Experience hiring, mentoring and managing teams.
• Solutions-oriented, with strong problem-solving abilities.
• Excellent verbal and written communication and presentation skills.
• Experience working in a not-for-profit environment.
• Proficiency with CRM systems, digital marketing tools and analytics platforms.
• Service-oriented with strong interpersonal and collaborative skills and the ability to influence colleagues to execute national events.
• Criminal Record Check Level 2 required.

Why Join Brain Tumour Foundation of Canada?

We offer a competitive total rewards package designed to support your health, financial well-being, and work-life balance, including:

• Comprehensive health, dental, and vision coverage
• Employer-matched RRSP program
• Paid vacation, sick days, and wellness days
• Hybrid work arrangements
• Professional development and learning opportunities
• A collaborative, supportive team culture where your work makes a meaningful impact

This is a permanent full-time position (London-based, Hybrid).
Salary Range: $85,000 – $95,000

If you are passionate about making a positive impact and committed to excellence, we would like to hear from you.

Please forward a cover letter and resume to careers@braintumour.ca to the attention of Jennifer Párraga.

Applications are due by August 20th.

We thank all applicants, but only those selected for further consideration will be contacted.