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Raising Awareness One Hat at a Time

  March 31, 2023

On Monday, October 24, 2022, Canada rallied together for the 5th Annual Brain Cancer Awareness Day, bringing hope to our community.

Hats for Hope is a social media campaign where we ask everyone to wear a hat, take a photo and share it on social media using the hashtag #HatsForHope. The goal of the campaign is to raise as much awareness as possible for brain cancer and encourage others to join in. For the fourth year in a row, we sold official Hats For Hope toques with proceeds coming back to the foundation for brain tumour research and to support those currently living with this condition.

Because you purchased a toque, we raised a total of $30,500 in hat sales. In addition, we received a 5,000 dollar donation from our #HatsForHope hashtag sponsor, Novocure. Novocure’s goal as a hashtag sponsor was to help raise awareness of brain cancer and the programs, resources, and support that BTFC offers to the brain tumour community. Together, we raised a total of $35,500!

Through the #HatsForHope hashtag and other marketing efforts, millions of people were reached on social media through our posts, ads and influencers. We were overwhelmed with hope and excitement on Brain Cancer Awareness Day as thousands of posts flooded our social media feeds. These posts compelled so many to take action by purchasing a toque, posting a photo, donating, and learning more about brain tumours.

Along with posts from the public, we had a significant amount of participation from many Canadian influencers, including our ambassador, Canadian actor, Salvatore Antonio, who touched so many (read Antonio’s story).

Other Notable Names:

  • Canadian Astronaut Chris Hadfield
  • Canadian Singer Vivian Hicks
  • Canadian Actor Paul Sun-Hyung Lee
  • Canadian Comedian and TV Show Host Stewart Reynolds
  • Canadian Sportswriter and Sports Commentator Jesse Pollock

And many more!

We would like to give a big thank you to everyone who joined the Hats For Hope movement on October 24, 2022. By coming together and wearing our toques, we were able to bring visibility to a disease that is often invisible and show those affected that they are not alone.

Over the past four years, these toques have become more than just something you wear on your head; they are a symbol of community, resilience, and remembrance.

Watch out for our 2023 Hats For Hope campaign later this year in October, together we will spread awareness for brain tumours and bring hope to all those affected. Visit to learn more.